An automated receivables collection platform, Gaviti accelerates cash flow and improves Days Sales Outstanding. The startup’s mission is to revolutionize the collections industry. In essence the Gaviti platform streamlines the collections process and accelerates cash flow.
When we initiated work with Gaviti, their messaging and graphical language needed tailoring to convey an easy to use platform as opposed to the cumbersome and overwhelming brand look and feel they started with. The goal was to create a brand that illustrated a user friendly, simple interface for receivables collection.
For Gaviti, we focused on a simple and straightforward graphical language that resulted in high engagement. All additional marketing assets including ebooks, presentations, one pagers, data sheets and more followed with the same theme, light, easy to understand and digest, thus leading to improved conversion and the support of long term business goals for the company.
- Logo and Typography
- Brand Strategy
- Brand Identity and tone of voice
- Marketing and Event assets
- Corporate marketing assets
- Website UX UI Design and Development