A combination of three services should be represented in the logo while they are differentiated from each other, yet on the other hand work together through conceptual and business cooperation. This was the task of designing a new Emyoli logo. The graphic language created around the idea of the logo is implemented in all the marketing materials of the company. From a new and up-to-date website to all other ads, marketing campaigns, and publications. The structure of the logo consists of three circles in clear bright, almost shining colors that express vitality and dynamism and represent the three services. The three circles are connected by the name Emyoli so that they appear as if they are interlocked as a metaphor for Emyoli’s conceptual message. Combining forces and focusing resources in one place as a part of business strategy that will lead to success in startups and organizations.