How do you turn a technological product into a lifestyle product? Allot Communications is a leading global provider of innovative intelligence solutions and security solutions for service providers and enterprises worldwide. The company goal was to convey a new message that says that its service brings value to the customers. In order to communicate and express this message we formulated the suitable slogan; ‘Put Your Network at the Center of the Digital Lifestyle’ which inspired a new graphic language that would express the new messages that the company wishes to convey to their customers. A new visual language designed to emphasize the value to the user and to the customer. The rebranding processes included the creation of a graphic language that was expressed in all of the company’s marketing products both online and offline, to the customers and internally through the branding of the company’s offices in Hod Hasharon. Allot invests considerable resources in the company’s conferences and conferences for their client. At each conference, an emphasis is put on a particular subject to which a unique visual representation is given, and for which a unique graphic language is created. Allot’s booth at the MWC exhibitions was a source of inspiration in the design of exhibition pavilions for companies and stereotypes.